Lead Ad Terms
Facebook provides a feature that allows you to serve an ad unit through which someone using Facebook can provide you with their email address or other information about themselves ( “Lead Ads” ). When you click “OK” and use this feature, you agree to the following:
It is your sole responsibility to ensure that each Lead Ad you submit complies with these policies, as well as the RFI (as defined below, including Facebook’s Advertising Policies located at the address https://www.facebook.com/policies/ads
, which includes the Lead Ads Policy, and the Facebook Platform Policy, available at https://developers.facebook.com/policy/
), and all applicable laws, rules, and regulations (including providing everyone who uses Facebook with the necessary information). If you are accepting these terms on behalf of a third party, you represent and warrant that you have the authority as such third party’s agent to use this functionality on their behalf and to bind it to these terms.
C. “Lead Ad Data” means information that a Facebook user chooses to send to you through a Lead Ad. This can be their email address or any other information about that person.
f. You will put in place adequate technical and organizational measures to protect Data from Form Advertisements against accidental or unlawful destruction, accidental loss, modification or unauthorized access or disclosure, and which ensure an appropriate level of security. the risks represented by the processing and the nature of the data to be protected. Lead Ad Data may be made available to you through protocols specified by Facebook (including Facebook’s APIs), and your use of such protocols must comply with Facebook’s Platform Rules.
G. Facebook reserves the right to modify, suspend or terminate access to Lead Ads, or withdraw this feature at any time. You can stop using the Lead Ads feature at any time.
These terms govern your use of the Lead Ads feature. They do not replace any terms applicable to your purchase of Facebook ad inventory (including, without limitation, Facebook’s Advertising Policies), and those terms will continue to apply. This Lead Ads feature is part of “Facebook” under the Facebook Statement of Rights and Responsibilities ( https://www.facebook.com/legal/terms
, the “DRO”). Your use of this feature is considered part of your use of “Facebook” and your actions on the platform. In the event of a conflict of laws between these Terms and the RFI, those Terms will control with respect to your use of the Lead Ads functionality and only to the extent of the conflict. Facebook reserves the right to monitor or audit your compliance with these Terms, and to update these Terms
from time to time. Your use of this feature after such changes indicates your acceptance of them.
Last modification on Thursday, February 4, 2016